I help people
put AI to work.
AI workshops, business automation consulting
and custom AI apps. Based in Singapore.
Hands-on sessions that turn “we should use AI” into “here’s how we use it.” Built around the work your team actually does.
Explore workshopsFind the work that keeps repeating. Explore where AI can help, then turn a focused idea into a workflow your team can use.
Explore consultingA useful internal tool. A product idea. An interactive experience. Let’s turn the problem in your head into something people can use.
Explore custom buildsSome problems are best
explained with a working product.
A little more confidence. One maths problem at a time.
Behind the build
If you can see it, you can copy it.
Behind the build
Good food deserves a good first impression.
Behind the build
CURIOUS BY DEFAULT.I’m Brandon, a Singapore-based founder, digital marketer, digital marketing coach and AI trainer with over 15 years across marketing, business development, entrepreneurship and adult education.
I founded Wetteeshirt, a local streetwear label rooted in Singaporean culture, and co-founded SleepFuture, a blockchain sleep-wellness venture. Today, I build AI products and help teams put these tools to work.
That experience shapes the questions I bring to every engagement: who is this for, what problem does it solve, and how will it work in the business?
Brand building. Product launches. Finding customers.
The business context behind my AI work.
I founded a label that puts Singaporean culture on a tee: local humour, shared memories and the everyday things that make us Singaporean.
A consumer brand built around a distinct identity, with an online store, artist collaborations and local media coverage.
I co-founded a sleep-wellness venture bringing together blockchain, NFTs and a mobile app ecosystem around the sleep-to-earn concept.
Its March 2022 launch announcement introduced it as the world’s first blockchain-based sleep-to-earn ecosystem and named me as co-founder and CMO.
I build tools such as KLARA and SnipCopy, coach digital marketing, teach practical AI skills, and help businesses explore automation and custom applications.
Bring me the repetitive task, the team that needs a starting point, or the product idea you want to test. We’ll work from the business problem.
Meet Cloudee, the cloud character at the centre of SleepFuture’s NFT collection. This project brought brand identity, a digital collectible and a mobile app experience together.
It’s part of the experience I bring to the table: thinking about the product, the audience and how all the pieces connect.
Explore the Cloudee artwork
Maybe. I’m not for everyone.
I work best with business owners, heads of department and business leaders who want to put what they learn into practice. Especially if you’re 40+, carrying responsibilities at work and at home, and wondering where AI fits into all of it.
You’re juggling a business or a team, family responsibilities and a to-do list that keeps growing. Work–life balance is starting to sound like a scam.
Younger colleagues seem to pick it up naturally. You know your business, but with so many tools and courses, you’re not sure where to start.
The manpower budget is frozen. You’re being told to update your skills and deliver more, while the day still has the same number of hours.
A clearer dashboard. Better marketing. Fewer repetitive tasks. You want to leave a lesson with something that helps at work.
If any of that sounds familiar, you’re exactly who I want to work with. Bring your experience. We’ll find a useful place to start.
I mix the theory with examples from running businesses and building products. We work through the choices, mistakes and fixes, so you understand how to apply the lesson to your own work.
YouTube can be a great place to learn. But it takes time to sort through tool launches, sponsored demos and advice that doesn’t fit your business.
My question is always: can I use this in my own business to make something cheaper, easier or faster? That’s the question we’ll work through together.
My digital marketing and AI journeys have been self-taught. I experiment, build things for fun, get stuck, and figure out what works. That practical curiosity is what I bring into the classroom.
If Human Design is your thing, I’m a 3/5 Generator. I relate to its idea of learning through experimentation and lived experience. For me, it’s a personal way of describing how I approach learning.
Nine ways to start.
One thing in common: you make something.
FOR CREATORS, MARKETERS & COMMUNICATIONS TEAMS
Turn an idea into a set of visual assets. Explore image generation, slideshow storytelling and short video creation in one practical workflow.
What you’ll work towards
Build an image, a short slideshow and a video concept around one brief.
Visual prompting · Consistent images · Slide narratives · Short-form video
Enquire about this workshopFOR BUSINESS OWNERS, EXECUTIVES & OPERATIONS TEAMS
Apply AI to the everyday work around your work: presentations, document summaries, email replies and recurring admin.
What you’ll work towards
Build a reusable business workflow, with a human review step before replies are sent.
Presentation creation · Email reply workflows · Document handling · Output checks
Enquire about this workshopFOR TEAMS READY TO MOVE BEYOND INDIVIDUAL PROMPTS
Understand how an agent plans a task, uses tools and passes work between steps. Map a business process and build a small, bounded workflow.
What you’ll work towards
Create an agent workflow with a clear task, tools and approval boundaries.
Tasks and tools · Workflow orchestration · Human checkpoints · Testing
Enquire about this workshopFOR MARKETING TEAMS, FOUNDERS & SMALL BUSINESSES
Connect audience research, offer development and content planning. Use AI to support a consistent marketing process in your own brand voice.
What you’ll work towards
Create a campaign brief and a reusable content workflow for your business.
Audience insights · Brand voice · Campaign planning · Content repurposing
Enquire about this workshopFOR FOUNDERS, PROFESSIONALS & CURIOUS BUILDERS
Explore OpenClaw or Hermes and what it takes to run an assistant you configure yourself. Give it useful tools, a defined job and sensible limits.
What you’ll work towards
Set up an assistant prototype and practise one useful recurring task.
OpenClaw / Hermes · Setup and hosting · Tool permissions · Memory and maintenance
Enquire about this workshopFOR BEGINNERS & TEAMS BUILDING AI CONFIDENCE
Get comfortable working with Claude on real tasks. Give it better context, work with documents and iterate toward a useful result.
What you’ll work towards
Create a personal toolkit of prompts and a repeatable work process.
Clear instructions · Documents and context · Projects and artifacts · Verification
Enquire about this workshopFOR CEOS, HODS, FOUNDERS & OPERATIONS LEADERS
Bring your key business numbers into one place. Use Claude to turn a sample or approved spreadsheet into a dashboard shaped around the decisions you make.
What you’ll work towards
Build a working dashboard prototype with KPIs, filters and a management summary.
Choose useful KPIs · Prepare a spreadsheet · Build with Claude · Validate the numbers
Enquire about this workshopFOR ASPIRING MAKERS, FOUNDERS & CURIOUS BEGINNERS
Build a small SaaS tool or a game with AI. Explore product validation, deployment and monetisation, alongside the maintenance a live product needs.
What you’ll work towards
Create a playable game or useful tool prototype and a plan for testing demand. Income is not guaranteed.
Idea to prototype · AI-assisted coding · Testing and deployment · Pricing experiments
Enquire about this workshopFOR SCHOOLS, ENRICHMENT GROUPS & FAMILY LEARNING
Explore creative storytelling, imaginative worlds and playful games. Discover how motion and vision can become controls for something you make.
What you’ll work towards
Create an illustrated story or a simple interactive game through age-appropriate, supervised activities.
Creative storytelling · Image-making · Motion and vision games · Responsible AI habits
Enquire about this workshopTell me your team’s goals.
We’ll shape the right session together.
Ask a question about a clip. Find events, activity and key moments with AI.
Explore projectCompare graphics cards by observed price, memory and the details that matter.
Explore projectA simple space to record your voice and download the audio.
Explore projectA five-stage runner with keyboard, solo-camera and crew-camera modes.
Explore projectA rhythm game you play with your head. Or your keyboard.
Explore projectYour face in the driver’s seat. Four worlds, five rivals, one trophy.
Explore projectSee how AI agents can support the everyday work of a business.
Join me and Alaric Ong for the One Person Company class.
Brandon Lee is a Singapore-based AI trainer, consultant, digital marketer and digital marketing coach. He founded Wetteeshirt and co-founded SleepFuture. His teaching draws on building brands, marketing businesses and creating products such as KLARA, SnipCopy and Hawker Menu.
They are designed for business owners, heads of departments, HR and L&D teams, and business leaders who want a practical way to use AI. Beginners can start with everyday tasks; experienced teams can explore automation, agent workflows and custom applications.
Brandon offers hands-on team workshops, AI and digital marketing consulting, and custom application development. Projects can begin with a repetitive task, a marketing bottleneck, a dashboard or a product idea, with the scope agreed around your business goals.
Use the enquiry form to share your team, the problem you want to solve and your preferred timing. For workshops, include the approximate group size and current AI experience. Brandon can then discuss a suitable scope and quote.
A workshop for your team, a workflow that needs fixing, or an idea you’re ready to build. Tell me about it.
Find me on LinkedIn